In the marine world, everything is in constant motion – shifting, ebbing, flowing, breaking down, and rebuilding. It’s never a dull moment out there, which is exactly why we love it so much.

Kiwis are incredibly passionate about fishing, boating, and our oceans in general. One of the great joys of living in New Zealand is that you’re never more than a couple of hours’ drive from the sea, no matter where you are on our beautiful cluster of islands. We used to have unparalleled access to everything the ocean offers us: food, entertainment, and a source of mental well-being. But with that privilege came a lot of responsibility, and let’s be honest – we’ve been dropping the ball for quite some time.