Fishing is a way of life for many Kiwis. It contributes to the mental well-being of individuals, families and communities. It provides for social occasions that enhance the bonds between individuals, their families and community. Recreational fishing also provides educational opportunities as a teaching space for safety on the water, weather awareness, food gathering, cooking, conservation and a host of other skills associated with fishing.

In April 2020 a Horizon Research survey found that over 400,000 adult New Zealanders intended to participate in land-based sea fishing in the 12 months after Covid-19 restrictions were lifted. Almost 300,000 said they would fish because they needed the food.