It depends on where you buy it. Under the Rescue Fish policy you will be able to purchase fish directly from fishing boats as they come in to the wharf. This cuts out the middle men of the supply chain. With the fish going direct from the fisher to the consumer your fish could be cheaper.

There may be more competition at the wharf for fish caught locally and fresh. If you are buying a premium product retail prices may increase.

In comparison, much of the fish available now has been frozen or sent chilled around the country after being trawl caught.

Under Rescue Fish your purchase will contribute to supporting innovation, environmentally friendly fishing methods and conscientious commercial fishers.